Illinois Lottery

Holiday campaign- DCO Social

Developed DCO content to drive holiday sales of instant scratch-off tickets with variations designed to target consumers during the time of purchase, from earlier in the holiday season to last-minute shopping.

Screenshot 2025-10-17 at 12.49.27 PM.png

Screenshot 2025-10-17 at 12.46.40 PM.png

Screenshot 2025-10-17 at 12.47.24 PM.png

Screenshot 2025-10-17 at 12.46.07 PM.png

Screenshot 2025-10-17 at 12.49.38 PM.png

daydream campaign- DCO Display & OLV Wrappers

Created content pushed out based on time left before the Mega Millions drawing and the amount of money in the pot.