ILLINOIS LOTTERY
Holiday Campaign- DCO Social
Challenge: Drive holiday sales of instant scratch-off tickets with variations designed to target consumers during the time of purchase, from earlier in the holiday season to last-minute shopping.
Daydream Campaign- DCO Display & OLV Wrappers
Challenge: Get people to buy a Mega Millions ticket and push out based on time left before the Mega Millions drawing and the amount of money in the pot.
